Social media is a powerful tool for connection, information, and entertainment. However, for many South Africans-especially young people-excessive time online can negatively impact mental health. At Abridged Knowledge 035 (AK35), we want to help you understand why limiting social media is important and how it can support your mental wellbeing.
Why Reducing Social Media Matters
Recent South African research highlights a strong link between excessive social media use and increased rates of anxiety, depression, low self-esteem, and even suicidal thoughts among young adults. A study by Walter Sisulu University found that young people in Buffalo City spend an average of 6 hours per day on social media, often driven by the fear of missing out (FoMO). This constant connectivity replaces valuable time for sleep, face-to-face interactions, and physical activity, all of which are crucial for mental health.
The South African Depression and Anxiety Group (SADAG) also notes that too much social media can lead to persistent feelings of inadequacy, low mood, and self-doubt-especially when users compare themselves to others or experience online harassment4. Experts warn that these effects are not unique to South Africa, but are intensified by local challenges such as high crime rates, economic uncertainty, and limited access to affordable mental health care25.
Expert Tips for Healthier Social Media Use
- Set Time Limits: Try restricting your social media use to specific times, such as 15 minutes in the morning and 30 minutes in the evening. Use your phone’s built-in screen time tools to help you stick to these limits.
- Take Breaks: If you notice social media consistently makes you feel anxious or down, consider taking a short “social media vacation.” Even a day or two away can help reset your mindset.
- Curate Your Feed: Follow accounts that inspire and uplift you. Unfollow or mute those that trigger negative emotions or self-comparison.
- Prioritise Real-Life Connections: Make time for face-to-face interactions, hobbies, and physical activities. These are proven to boost mood and resilience14.
- Practice Mindfulness: If you feel anxious while online, try grounding exercises like the 3-3-3 rule: name three things you see, hear, and move three parts of your body. Meditation can also help reduce stress and improve focus.
The South African Context
South African youth face unique stressors, including high rates of trauma, violence, and socio-economic challenges. According to SACAP, over 60% of local youth worry about depression and anxiety, and many cite social media as a contributing factor2. Despite increasing awareness, access to affordable mental health support remains limited, making self-care strategies like mindful social media use even more important25.
Take Action for Your Mental Health
Limiting social media is not about missing out-it’s about making space for healthier habits, real connections, and emotional resilience. If you or someone you know is struggling, visit the Abridged Knowledge 035 Mental Health Awareness page for more tips, resources, and support: https://mentalhealth.ak035.co.za/
References
Walter Sisulu University. “BCM youth increasingly prone to mental health issues due to social media.” https://www.wsu.ac.za/index.php/media-center/latest-news/286-wsu-newsletter/640-bcm-youth-increasingly-prone-to-mental-health-issues-due-to-social-media
The Citizen. “These are the mental health challenges SA’s youth are facing.” https://www.citizen.co.za/lifestyle/health/mental-health-challenges-sa-youth-facing/
International Journal of Social Science Research and Review. “Investigating the Impact of Social Media Usage on the Mental Health of Young Adults in Buffalo City, South Africa.” https://ijssrr.com/journal/article/view/1365
SADAG. “The tips you need to read now about social media and mental health.” https://www.sadag.org/index.php?option=com_content&view=article&id=3026%3Athe-tips-you-need-to-read-now-about-social-media-and-mental-health&catid=75&Itemid=4125
Connect-World. “Digital wellbeing for South Africa’s youth in the spotlight amid mental health concerns.” https://connect-world.com/digital-wellbeing-for-south-africas-youth-in-the-spotlight-amid-mental-health-concerns/
Balance App. “Social Media and Anxiety: Coach Leah’s Strategies for Relief.” https://balanceapp.com/blog/social-media-and-anxiety